Virgin Australia today launched a major marketing campaign designed to showcase the airline’s new flying experience and its award-winning service. The campaign will feature in a range of formats across television, online, print, outdoor and social media. “The Romance is Back”, a 60-second television commercial, features many of Virgin Australia’s own employees and was filmed on the salt plains of Western Australia over a period of five days. The campaign is being launched today as part of the television broadcast of the AFL Grand Final, one of the highest rating broadcasts of the year in Australia. Virgin Australia is the official airline of the AFL and to celebrate the AFL Grand Final and the launch of the campaign, one of Virgin Australia’s new Airbus A330 aircraft will conduct a fly-over of the Grand Final at the Melbourne Cricket Ground at around 2pm today.
Click on the image below to play the Romance is Back commercial in YouTube (HD)
The s’Wonderful campaign was developed at Clemenger BBDO Sydney.
The soundtrack of the commercial features Australian artist Megan Washington performing “S’Wonderful”, recorded and produced by Les Gock Sound Thinking.
Imagery was produced by New York-based Australian photographer Daniela Federici.