Virgin Australia S’Wonderful Romance is Back
Virgin Australia today launched a major marketing campaign designed to showcase the airline’s new flying experience and its award-winning service. The campaign will feature in a range of formats across television, online, print, outdoor and social media. “The Romance is Back”, a 60-second television commercial, features many of Virgin Australia’s own employees and was filmed on the salt plains of Western Australia over a period of five days. The campaign is being launched today as part of the television broadcast of the AFL Grand Final, one of the highest rating broadcasts of the year in Australia. Virgin Australia is the official airline of the AFL and to celebrate the AFL Grand Final and the launch of the campaign, one of Virgin Australia’s new Airbus A330 aircraft will conduct a fly-over of the Grand Final at the Melbourne Cricket Ground at around 2pm today.
Click on the image below to play the Romance is Back commercial
The cinematic advertisement was shot over three days on the Lake Lefroy salt flats in Western Australia. Countless Virgin Australia cabin crew, pilots and other staff volunteered to brave the sub-zero temperatures for the filming. See behind-the-scenes in the video below.
Virgin s’Wonderful Romance is Back Credits
The s’Wonderful campaign was developed at Clemenger BBDO Sydney, by executive creative director Paul Nagy, creative director Matt Follows, creative team Denny Handlin and Nick Bonney, head of art Michael Dole, planner Matt Walters, account manager Chris Yong, and agency producer Denise McKeon.
Visual effects were produced at Fuel VFX.
The soundtrack of the commercial features Australian artist Megan Washington performing “S’Wonderful”, recorded and produced by Les Gock Sound Thinking.
Imagery was produced by New York-based Australian photographer Daniela Federici.