Vapona Stop Trying

Vapona, an insecticide produced by Bayer, is presented as the easy option in contrast to using hands, flyswatter or shoes, in “Stop Trying”, a print advertising campaign awarded with Gold at the 2012 Epica Awards.

Fapona Hands

Fapona Hands

Fapona Hands


The Stop Trying campaign was developed at Herezie, Paris, by creative director Andrea Stillacci, copywriters/art directors and illustrators Daniel & Mattia (Daniel Lobaton and Mattia Lacchini), head of planning Luc Wise, and print producer Capucine Lhermitte.

Filed under: Bayer, Print