Frucor’s V Energy Drink has launched V Rentals, a ‘company’ set up by V Energy drink offering consumers an array of experiences that will make the everyday more awesome for them and their friends. By drinking cans of V, people can collect barcodes to trial unique experiences with their mates such as a monkey butler to serve you chips and V; a mini-you; a unicorn chauffeur; a fixie farthing; a pimped-out jacuzzi truck to hold the ultimate party; and bodybuilder removalists to help with the heavy lifting. New experiences will be rolled out as they become available, including a personal heralder who announces your arrival (at anything) and a cute puppy wingman to make you more attractive to the ladies.
The V Rentals campaign is fronted by charismatic entrepreneur Glen Gibbons, who has handpicked the ‘money can’t buy’ experiences to share with loyal V customers. The 60-second commercial launched nationally on June 24 on free-to-air TV and will be followed by four 15-second TVCs, including a Glen Gibbons Dance Off with the ‘Monkey Butler’ named Bubbles.
Click on the image below to play the V Rentals The Future of Renting Things commercial in YouTube (HD)
Click on the image below to play the Monkey Butler video in YouTube (HD)
Click on the image below to play the Body Builder video in YouTube (HD)
Click on the image below to play the Jacuzzi Truck video in YouTube (HD)
Click on the image below to play the Ice Artists video in YouTube (HD)
Click on the image below to play the What is V Rental? video in YouTube (HD)
A series of documentary style webisodes have been created, with new episodes to be released online over for the next six months. These follow Glen’s experiences running V Rentals, along with those of his casting directors, Dave Collins from The Umbilical Brothers and stand-up comedian, Paul Ayre.
Click on the image below to play the Journey to Awesome video in YouTube (HD)
The digital V Rentals campaign, online at v-rentals.com, begins with a competition where people compete for a chance to trial one of the rentals. Contestants enter the barcode from their V, and in 57-words or less explain why one of V’s rentals will make their everyday more awesome.
The V Rentals campaign includes point-of-sale, Facebook activity, and online display ads.
The V Rentals campaign was developed at Clemenger BBDO, Sydney, by executive creative director Paul Nagy, creative director Matt Follows, creatives Patrick Chambers and Brendan Willenberg, head of art Michael Dole, strategic planner Simon Gibson, agency producer (TV) Lisa Brown, traffic manager Tana Athas, group account director Jess Burvill, account director Cate Stuart-Robertson, senior account manager Will Woods, account coordinator Olivia Kelly, working with Frucor Beverages marketing director Cameron Davidson and senior brand manager Craig Harkness.
The print and digital campaign was produced by head of multimedia studio and print production Chris Bear, senior producer Steve Tindall, senior retoucher Ben Greenfield, senior finished artists Steve Leupen, Barb Jacobson, finished artists Seb Perez, Tom Roder, photographers Gerard O’Connor and Jez Smith, stylist Marc Wasiak, head of craft Tim McPherson, retoucher Giles Davies, designer Paul Fitzgerald, and digital producer Dave Flanagan.
Filming was shot by director Jim Hosking via Prodigy Films with executive producer Jonathan Samway, producer Marge McInnes, editor Richard Learoyd, and colourist Christine Trodd at Heckler. Visual effects were produced at Fin Design.