Usain Bolt ESPN Slow Day
ESPN featured Jamaican Bolt in a “This is Sportscenter” commercial connecting with Bolt’s world record 9.69 second 100 meter sprint set at the 2008 Beijing Olympics. Workers chat by the clock in the ESPN break room on August 16, at 7.49 am. Bolt checks in for work, and checks out with 9.69 seconds. “Slow day huh?”, suggests one of the workers. “A little…”, replies Bolt.
Slow Day is part of the “This is ESPN SportsCenter” advertising campaign developed at Wieden+Kennedy, New York.