Canadian animation directors Amanda Forbis and Wendy Tilley, nominated for an Oscar this week for their short film “Wild Life“, caught the attention of the advertising world in 2004, 2005 and 2006 with three animated commercials for United Airlines. Part of the “Time To Fly” campaign, “The Interview”, “Mr Pants” and “The Meeting” were released over three years alongside a wide range of animated commercials by various directors, all set to George Gershwin’s Rhapsody in Blue. They follow on from the success of the NFB commissioned “When The Day Breaks” (1999), exploring the connection between Ruby the Pig and Mr. Chicken, who gets hit by a car.
“The Interview”, launched during the 2004 Academy Awards, tells the story of a business person traveling out-of-town for a big job interview. Click on the image below to play The Interview in YouTube (HD)
“Mr Pants”, launched in 2005, shows people from the waist down enjoying life, with one pair of trousers heading to the airport to board a United Airlines flight. Click on the image below to play the Mr Pants video in YouTube (HD)
In “The Meeting”, launched in January 2006, a woman overcomes concerns about a telephone business meeting by getting on a plane to deal with her imagination. Click on the image below to play The Meeting video in YouTube (HD)
The Time To Fly campaign was developed at Fallon, Minneapolis, by executive creative director David Lubars, general creative director/copywriter Stuart D’Rozario, creative director Bruce Bildsten, art director Bob Barrie, senior agency producer Kate Talbott.
Animation was produced at ACME Filmworks by directors Amanda Forbis and Wendy Tilley, producers Holly Stone, Sofia Akinyele-Trokey, executive producer Ron Diamond, director of broadcast production Brian DiLorenzo, editor George Khair.
Music, by George Gershwin, was produced at Trivers & Myers by Liz Myers and John Trivers.
Click on the image below to play the When The Day Breaks short film in YouTube (HD)