Uniqlo Lucky Cube with Maru
Uniqlo is promoting the launch of its flagship store in San Francisco with “Lucky Cube With Maru”, an interactive site starring the YouTube superstar cat from Japan. San Francisco residents are able to log in with Facebook and watch on as Maru chooses their prize from one of four cubes. Prizes can be picked up from a Uniqlo SF Pop-Up immediately or from SF flagship store when it opens in October.
Click on the image below to play the Lucky Cube with Maru case study video
Maru the Cat
Maru is an adorable, box-loving, male Scottish fold cat from Japan that has cute overloaded the entire Internet many times over. His YouTube channel has 230 videos with over 230,000 subscribers and over 172 million views. He has been inducted to YouTube Japan’s Hall of Fame after winning top honors 3 years in a row. He’s also released two books and one DVD. Click on the image below to play the I Am Maru 4 video
Uniqlo Lucky Cube Credits
The Uniqlo Lucky Cube campaign was developed at Digitas New York by chief creative officer Lincoln Bjorkman, executive creative director Matt D’Ercole, creative directors John Antoniello, Atit Shah and Jesse Suchmann, lead creative Marcus White, copywriter Howard Mynt, art directors Allyson Paisley, Kurtis Powers and Wheeler Preddy, producers Eric Tao and Avi Walsky, account supervisors Christine Bender and Mark Keirnana, lead UX creative Kyle Outlaw, program director Susannah Williams, associate director, project management, Parrish Griggs.
Digital work was developed by Alien Communication.
Japanese film production was by Nobufilm.