UNICEF Sweden promoted online giving to projects in the third world in 2011 with an advertising campaign contrasting the agency with the popular gift giver Santa Claus. At unicef.se shoppers have the opportunity to buy actual field products such as vaccine, medicine and nutrition, to be sent to children who need them most. Gift cards describing the purchase are available to give as Christmas gifts. All in contrast to Santa Claus who “doesn’t do poor countries”.
Click on the image below to play the UNICEF vs Santa video in YouTube (HD)
The Santa campaign was developed at Forsman & Bodenfors by art director Johanna Bringefalt, copywriters Marcus Hagglof and Jacob Nelson, agency producer Magnus Kennhed and web producer Peter Gaudiano.
Filming was shot by director Tomas Skoging and editor Torbjorn Martin via ACNE, Stockholm, with producers Kalle Schroder and Robert Nathanson, and director of photography Jallo Faber. Post production was done at The Chimney Pot.