TyC Olympics Contrasts in Argentina
TyC Sports, an Argentina television channel, is presenting their coverage of the 2012 Olympics with “Contrasts”, a commercial with a challenge. The hard working attitudes of Olympic athletes from Argentina are used to contrast the positive and farsighted attitudes of hard working Argentines with the short sighted apathy of their copatriots who whine about the achievements of others.
The “Contrasts” ad was developed at Young & Rubicam Buenos Aires by executive creative directors Martín Mercado, Dario Rial, Diego Tuya, Martín Goldberg, copywriter Alejandro Devoto, art director Martin Stuart, general account director Eugenia Slosse, account director Ariadna Barcia, account executive Victoria Rossetti and production manager Luis Pompeo, working with TyC marketing team Mariano Malvasio, Mariano Ezequiel Gonzalez and Daniela Gaspar.
Post production was done at Barraca Post.