TyC Olympics Contrasts in Argentina

TyC Sports, an Argentina television channel, is presenting their coverage of the 2012 Olympics with “Contrasts”, a commercial with a challenge. The hard working attitudes of Olympic athletes from Argentina are used to contrast the positive and farsighted attitudes of hard working Argentines with the short sighted apathy of their copatriots who whine about the achievements of others.

TyC Olympics Contrasts Olympics ad in Argentina

Contrasts Credits

The “Contrasts” ad was developed at Young & Rubicam Buenos Aires by executive creative directors Martín Mercado, Dario Rial, Diego Tuya, Martín Goldberg, copywriter Alejandro Devoto, art director Martin Stuart, general account director Eugenia Slosse, account director Ariadna Barcia, account executive Victoria Rossetti and production manager Luis Pompeo, working with TyC marketing team Mariano Malvasio, Mariano Ezequiel Gonzalez and Daniela Gaspar.

Filming was shot by director Ariel Evasio via Ringo, Buenos Aires, with executive producer Jorge Larraín, production coordinator Liz Campi, director of photography Manuel Bullrich.

Post production was done at Barraca Post.