Trident Fun Audit

Kraft is running the Trident Fun Audit site, online at thefunaudit.com, a Facebook Connect experience design to help people answer the question, “How much fun are you having?” The site dives into a visitor’s Facebook profile in unprecedented detail, recognizing hundreds of key words and serving up one of hundreds of relevant quotes. The Fun Audit searches your pokes, check-ins, friends, LOLs, comments, photo albums and more to give users an experience unlike any they’ve ever had, all to point to Trident Gum as a source of ongoing fun.

Trident Bureau of Fun


Trident Bureau of Fun

Trident Bureau of Fun

Credits

The Trident Fun Audit was developed at Saatchi & Saatchi New York by executive creative director Brian Carley, creative director/art director Subodh Samudre, creative director/copywriter David Ekholm, copywriter Sam Saunders, senior integrated producer Karen McKibben, account supervisor Matt Garcia, account executive Bianca Hertel.

Filming was shot by director Jason Zada via Tool of North America with executive producers Brian Latt, Oliver Fuselier, and Dustin Callif, head of production Joy Kuraitis, interactive director Jason Nickel.

Editor was Dan Maloney at Cut + Run with executive producer Rana Martin, assistant editors David Beerman (LA) and Ben Jones (NY).

Sound was designed at Lime Studios by mixer Rohan Young. Music was by Duotone Audio Group.

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Location USA USA

One Response to Trident Fun Audit

  1. Nick Faber says:

    Very cool, love the super-specific details, BUT one problem. How many of us really know all of our Facebook friends? And can actually recognize them all by their photos? My most fun friends included people I didn’t recognize and people I haven’t seen since elementary school. If only the audit could see more of your interactions, that’s where the real fun is. Still, this is one of the best Facebook connect projects I’ve seen yet.

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