Tres Agaves Tequila Academy

Tequila and organic mixer company Tres Agaves is collaborating with TEQUILA.net to produce “Tequila Academy”, an eight-part video series about the people, land, techniques and traditions that come together to produce 100-percent agave tequila. The series dovetails with the March 1 launch of Tres Agaves Distillery Tours, a series of four-day, three-night hosted trips to some of the most celebrated artisan distilleries in the Jalisco region of Mexico, including El Llano, Tres Agaves’ own distillery.

Tres Agaves Tequila Academy


Click on the image below to play Tequila Academy Trailer in YouTube (HD)

The first episode takes viewers on a journey to Guadalajara with series hosts Nate & Kai as they search for the ultimate margarita. From here, the video weaves through the agave fields of Jalisco to El Llano, one of the last remaining independent distilleries in the town of Tequila. Click on the image below to play Episode 1 in YouTube (HD)

In Episode 2 Nate and Kai ride through agave fields to arrive in the town of Tequila, Mexico. They learn the history of the spirit from a local professor, hit the mercado for fresh cocktail ingredients, and take center stage at a local hangout. Click on the image below to play Episode 2 in YouTube (HD)

The Tequila Academy series is being rolled out on the Tres Agaves Youtube channel, tresagaves.com/tequilaacademy, with social networking through facebook.com/tresagaves and @tresgaves.

The viewer will also get a back-door look inside Mexico’s venerable Tequila regulatory agency the CRT, sit field-side during a charged Chivas soccer game, and be educated on Tres Agaves tequila by fourth-generation Master Distiller and former Tequila mayor, Eduardo Orendain, who details the process from agave planting and harvest to distillation and bottling. The video series also includes the local priest’s comments about Tequila, sin and salvation.

Credits

The Tequila Academy series was developed at Portal A Interactive, San Francisco, by directors Nathaniel Houghteling and Kai Hasson, with director of photography Sam Fuller, editor Matt Soson.

Filed under: Commercials, Tres Agave

Tagged: ,

Location: