Traffick Lights Behind the Front
Traffick Lights is a National University of Singapore (NUS) student initiative to raise awareness on sex trafficking in the South East Asia region. The group has launched a print advertising campaign highlighting the false pretences under which many are brought to the country. What appears to be a great employment opportunity, a restaurant, tailor or maid agency, is too often the gateway to a horrific life of slavery.
The Traffick Lights campaign was developed at BBDO Singapore by creative directors Douglas Goh, Primus Nair, Ravi Eshwar, art director Clarinta Subrata, copywriter Shivram Gopinath, designer/illustrator Jeroel Leyble and account service team Marcus Chang and Charmaine Tan.