Trafalgar by Alfred Dunhill
Alfred Dunhill, the British men’s fashion brand, recently ran “Trafalgar”, a multimedia showcase of British men’s style in Shanghai, using innovating projection mapping technology to simulate a full year of British seasons in one day. The House’s Autumn Winter 2012 collection was presented by 64 models in front of 1000 guests, using Maya and holographic projection to demonstrate the adaptive nature of men’s style through the seasons.
Click on the image below to play the two minute video.
Alfred Dunhill will be premiering the full length, 12 minute video exclusively on the Alfred Dunhill Facebook page: facebook.com/AlfredDunhill, where fans will be encouraged to comment and explore the collections. Alfred Dunhill has produced a “making of” video showcasing how the event was set up and designed. Click on the image below to play the video.
Content – Musion and Absolute
Holographic 3D projection was produced at Musion.
Digital experience work was produced at Holler London.