Toyota in Belgium worked with street artist Ernest Zacharevic to raise awareness of the dangers of maneuvering in reverse when children are around. Many car accidents happen while maneuvering in reverse. Six street art paintings were painted in Q-Park Lepage car park., acting as a reminder that drivers need to be careful when backing cars into a parking space or driveway. The six paintings were accompanied by the text from Toyota: “Protect what’s behind you. Drive with a rearview camera.”
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The Protect What’s Behind You campaign was developed at Happiness Brussels by creative managers Karen Corrigan, Cecilia Azcarate Isturiz, creative director Peter Ampe, concept provider Gregory Titeca, head of art Cecilia Azcarate Isturiz , copywriter Peter Ampe , art director Cecilia Azcarate Isturiz , account director Pascal Kemajou , account manager Mehdi Sel , producers Dominique Van doormaal, Bart Vande Maele , artist Ernest Zacharevic , content director Joris Joosten, social media manager Maarten Breda.