Toyota Protect What’s Behind You

Toyota in Belgium worked with street artist Ernest Zacharevic to raise awareness of the dangers of maneuvering in reverse when children are around. Many car accidents happen while maneuvering in reverse. Six street art paintings were painted in Q-Park Lepage car park., acting as a reminder that drivers need to be careful when backing cars into a parking space or driveway. The six paintings were accompanied by the text from Toyota: “Protect what’s behind you. Drive with a rearview camera.”

Protect What's Behind You


Click on the image below to play the video in YouTube (HD)

Protect What's Behind You

Protect What's Behind You

Protect What's Behind You

Protect What's Behind You

Protect What's Behind You

Protect What's Behind You

Protect What's Behind You

Credits

The Protect What’s Behind You campaign was developed at Happiness Brussels by creative managers 
Karen Corrigan, Cecilia Azcarate Isturiz, creative director Peter Ampe, concept provider Gregory Titeca, head of art 
Cecilia Azcarate Isturiz
, copywriter Peter Ampe
, art director Cecilia Azcarate Isturiz
, account director 
Pascal Kemajou
, account manager 
Mehdi Sel
, producers Dominique Van doormaal, Bart Vande Maele
, artist Ernest Zacharevic
, content director Joris Joosten, social media manager Maarten Breda.

Interactive production was done at Bliss Interactive. Film directing and photography was by Bob Jeusette, retouched by Gregory Ellinger, graphic designers 
Jeremy Vandenbosch and Daniel Nino.