Toyota Protect What’s Behind You
Toyota in Belgium worked with street artist Ernest Zacharevic to raise awareness of the dangers of maneuvering in reverse when children are around. Many car accidents happen while maneuvering in reverse. Six street art paintings were painted in Q-Park Lepage car park., acting as a reminder that drivers need to be careful when backing cars into a parking space or driveway. The six paintings were accompanied by the text from Toyota: “Protect what’s behind you. Drive with a rearview camera.”
Click on the image below to play the Protect What’s Behind You case study video
Protect What’s Behind You Credits
The Protect What’s Behind You campaign was developed at Happiness Brussels by strategic director Karen Corrigan, creative director/copywriter Peter Ampe, concept provider Gregory Titeca, head of art/art director Cecilia Azcarate Isturiz , account director Pascal Kemajou , account manager Mehdi Sel , producers Dominique Van doormaal, Bart Vande Maele , artist Ernest Zacharevic , content director Joris Joosten, social media manager Maarten Breda.