Toyota Protect What’s Behind You

Toyota in Belgium worked with street artist Ernest Zacharevic to raise awareness of the dangers of maneuvering in reverse when children are around. Many car accidents happen while maneuvering in reverse. Six street art paintings were painted in Q-Park Lepage car park., acting as a reminder that drivers need to be careful when backing cars into a parking space or driveway. The six paintings were accompanied by the text from Toyota: “Protect what’s behind you. Drive with a rearview camera.”

Protect What's Behind You

Click on the image below to play the Protect What’s Behind You case study video

Protect What's Behind You
Protect What's Behind You
Protect What's Behind You
Protect What's Behind You
Protect What's Behind You
Protect What's Behind You
Protect What's Behind You

Protect What’s Behind You Credits

The Protect What’s Behind You campaign was developed at Happiness Brussels by strategic director 
Karen Corrigan, creative director/copywriter Peter Ampe, concept provider Gregory Titeca, head of art/art director 
Cecilia Azcarate Isturiz
, account director 
Pascal Kemajou
, account manager 
Mehdi Sel
, producers Dominique Van doormaal, Bart Vande Maele
, artist Ernest Zacharevic
, content director Joris Joosten, social media manager Maarten Breda.

Interactive production was done at Bliss Interactive. Film directing and photography was by Bob Jeusette, retouched by Gregory Ellinger, graphic designers 
Jeremy Vandenbosch and Daniel Nino.