Toyota’s Hilux was presented as “Unbreakable” in this back from the dead commercial featuring a bromance between a man and his beloved Hilux. The guy’s life is never the same after he leaves the handbrake off and loses his ute over a seaside cliff. But all is not lost… The ad demonstrates that HiLux is a reliable friend, and the only thing more unbreakable than the bond between a man and his HiLux is the new HiLux itself. Music is “Baby Come Back”, by 1970s band The Players.
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The Unbreakable campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director Steve Carlin, copywriter/art director Jon Burden, art director Simon Cox, group business director Ben Court, senior business director Amy Turnbull, TV producer Llew Griffiths and executive director Steve Anastasiadis, working with Toyota Motor Corporation Australia divisional marketing manager Scott Thompson, corporate marketing manager Adrian Weimers, and advertising manager Noni Rosengren.
Media was managed at The Media Store.