Toyota New Zealand is promoting the All New 2013 Toyota Corolla Levin ZR with an integrated advertising campaign centred on a fluffy ginger cat named Alloroc (Corolla backwards). Some people know a good thing when they see it. So it goes for our furry friend Alloroc. An everyday trip to the vet led to Alloroc falling immediately in love with the Corolla’s premium interior. This chance encounter held long-lasting consequences for our four-legged connoseur of the finer things in life. Like many Corolla drivers, Alloroc’s refusal to be separated from his Corolla meant he went on to enjoy many many feel good moments. Centred on the microsite, corolla.co.nz/alloroc-the-cat, the campaign is rolling out through television commercials, Facebook (facebook.com/ToyotaNZ), YouTube (youtube.com/user/ToyotaNZ), print, outdoor, and point of sale (Cat car stickers) over the next 6 months.
Click on the image below to play the video in YouTube (HD)
Says Corey Chalmers and Guy Roberts, Saatchi & Saatchi creative directors: “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it? We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a sense of the great feeling you get in the all new Corolla.”
Click on the image below to play the Love Affair video in YouTube (HD)
Click on the image below to play the Feel Good Features video in YouTube (HD)
Click on the image below to play the Cat Cam video in YouTube (HD)
The Cat commercial was developed at Saatchi & Saatchi NZ by executive creative director Antonio Navas, art director Emily Drake, copywriter Sarah Litwin-Schmid, creative director/art director Guy Roberts, creative director/copywriter Corey Chalmers, head of content TVP Jane Oak, planner Murray Streets, group account director Mark Cochrane, account director Emma Guadagni, working with Toyota NZ general manager of marketing Neeraj Lala, marketing manager Andrew Davis and new vehicles marketing team leader Michael Shepherd.
Post production was done at Blockhead by VFX supervisor/artist Nigel Mortimer . Editor was Peter Sciberras. Music was by Elliott Wheeler at Turning Studios. Sound was produced at Liquid Studios by sound engineer Craig Matuschka.
Digital work was done by Aim Proximity Wellington.
Animal trainer Caroline Girdlestone worked with six identical cats.
Media was handled by Starcom. PR was handled by Wright Communications.
L’amour me tranche de sa lame.
L’amour, c’est le souffle qui me fait respirer à nouveau.
Pour les autres, cela peut sembler étrange,
Mais ce que je fais, je le fais par amour.
C’est étrange mais l’amour a sa propre anesthésie.
C’est l’amour, c’est l’amour qui brûle derrière les yeux de cet homme.
L’amour, l’amour, c’est l’amour.
Love has sliced me with its blade.
Love is the breath that makes me breathe again.
For others, it may seem strange,
But what I do, I do it for love.
It is strange but love has its own anaesthesia.
This is love, this is love that burns behind the eyes of this man.
Love! love! This is love!