Toyota promoted the new Toyota Camry Altara in Australia with “Cliff Diver”, a commercial connecting the confidence of a cliff diver with the confidence of a cliff driver. “Where does true confidence come from? It comes from years of preparation, knowledge and attention to detail. Commitment that results in an experience of assured and exhilarating performance.”
Click on the image below to play the Cliff Diver video in YouTube (HD)
Credits
The Diver ad was developed at Saatchi & Saatchi Australia Sydney, by creative director Steve Carlin, art director Justin Carew, copywriter Iggy Rodriguez and agency producer Kate Gooden.
Filming was shot by director Derin Seale via Finch, Sydney, with producer Emma Thompson, executive producers Rob Galluzzo and Karen Bryson, director of photography Danny Ruhlmann and production designer Bruce Everard.
Visual effects were produced at Fin Design.
Editor was Drew Thompson.
Sound and music were produced at Nylon Studios, Sydney.
No matter what Toyota does, the O bugger campaign was the best.