Toshiba With 10 Years of Life
Toshiba followed up the award-winning outdoor 10 Years of Life campaign of 2011 with “With Ten Years of Life”, a two minute commercial portraying 3653 snapshots in the life of one man and one Toshiba E-Core LED light bulb. Beginning on January 1, 2012, the day a man switches the bulb in the dining room light to an LED bulb, the 10-year calendar represents the changes in his life, from bachelor to newlywed to becoming a father. Not one scene is the same. Each one of the 3,653 snapshots casts light on a different day in the life of one man. The ad was recognised with a Gold Film Lotus at Adfest 2012 this week.
Click on the image below to play the English language version in YouTube
Original music for the Japanese language version is by Kaori Sawada. Click on the image below to play the Japanese language version in YouTube
The 10 Years of Life campaign was developed at Dentsu, Tokyo.