Time Warner features comedian Ricky Gervais in “Enjoy Better Anthem”, a television commercial launched during the Super Bowl XLVI, on February 5, 2012. Ricky deals with a Facebook friend request, runs from a live grenade, navigates a Call of Duty battleground, while ESPN motocross riders and Showtime romance characters become embroiled in a NetFlix zombie plot with Blackhawk helicopters.
“Whatever you’re passionate about, we invent better ways to share it, get lost in it and love it even more.” Click on the image below to play the Anthem video in YouTube (HD)
Click on the image below to play Ricky’s Behind The Scenes video in YouTube (HD)
The Enjoy Better campaign was developed at Ogilvy, New York.
Filming was shot by director Noam Murro via Biscuit Filmworks, with managing director Shawn Lacy, executive producer Colleen O’Donnell, producer Jay Veal, director of photography Paul Cameron and production designer Samantha Gore.
Visual effects were produced at Method Studios, Los Angeles and Sydney.