The True Origins of Pizza
The True Origins of Pizza, a spoof campaign promoting Mr Pizza in South Korea, has been given a Film Craft Lotus (Gold for Directing) at Adfest this week. The film at the centre of the campaign poses as a documentary produced by fictional company Gumshoe Pictures, taking us from a lone protester outside a Brooklyn NY pizzeria, through to a range of experts in South Korea who suggest that Marco Polo stole the pizza concept from Korea.
From Brooklyn to Seoul, we left no stone unturned as we searched for an answer to the age-old question — was pizza really invented in Korea? See further evidence at http://www.gumshoepictures.com Click on the image below to play the True Origins of Pizza video.
A close look at ancient scrolls in a Jinju area temple reveals more clues as to the true origins of pizza. Click on the image below to play the Buddhist Scholar video.
As more and more artifacts are discovered suggesting that Korea is the birthplace of pizza, the case against Italy grows stronger. Click on the image below to play the Historian video.
The lyrics of an old village folk song may give us further clues as to how pizza travelled from Korea to Italy. Click on the image below to play the Linguist 1 video.
Could an enigmatic character found in ancient Korean literature turn out to be a key part of our story? Click on the image below to play the Linguist 2 video.
True Origins of Pizza Credits
The True Origins of Pizza campaign was developed at SS+K, New York.