NSPCC, a child welfare organisation in the UK, is running “THE $#*! KIDS SAY”, a short film highlighting the fact that many people wait too long to report suspected child abuse. The charity’s research found that most people ignore worries over a child’s safety for about a month before calling. The campaign is being launched in partnership with online parenting forum NetMums.
The $#*! Kids Say asks you to trust your instincts when you think things aren’t quite as they should be. If you’re worried about a child, need advice, or want to talk, DON’T WAIT UNTIL YOU’RE CERTAIN. Call the NSPCC on 0808 800 5000. We’re available 24/7 by phone, text, email and via an online form. It’s free and you don’t have to say who you are. Click on the image below to play the video in YouTube (HD)
The The $#*! Kids Say concept was developed at Inferno, London, by creatives Tim Palmer and Al Young, and agency producer Sam Dowling.
Editor was Julia Knight at Trim.