The $#*! Kids Say
NSPCC, a child welfare organisation in the UK, is running “THE $#*! KIDS SAY”, a short film highlighting the fact that many people wait too long to report suspected child abuse. The charity’s research found that most people ignore worries over a child’s safety for about a month before calling. The campaign is being launched in partnership with online parenting forum NetMums.
The $#*! Kids Say asks you to trust your instincts when you think things aren’t quite as they should be. If you’re worried about a child, need advice, or want to talk, DON’T WAIT UNTIL YOU’RE CERTAIN. Call the NSPCC on 0808 800 5000. We’re available 24/7 by phone, text, email and via an online form. It’s free and you don’t have to say who you are. Click on the image below to play the video.
The $#*! Kids Say Credits
The The $#*! Kids Say concept was developed at Inferno, London, by creatives Tim Palmer and Al Young, and agency producer Sam Dowling.
Editor was Julia Knight at Trim.