The Cavalry Has Arrived
Australian Defence Jobs is promoting the Army Aviation careers in an integrated advertising campaign featuring the ARH Tiger and S-70A-9 Black Hawk helicopters. “The Cavalry Has Arrived”, the tag line for the print campaign, is connected with three scenarios in which dust clouds form a Tiger, Black Hawk and Bull stampede. The campaign shows how action-packed flying an Army helicopter can be: keeping low to the ground, flying in incredible locations, and coming to the aid of soldiers.
The Cavalry Has Arrived campaign was developed at George Patterson Y&R, Melbourne, by executive creative director Ben Coulson, creative director Chris Northam, art director Paul Meates, copywriter Evan Roberts, producers Natalie Loveridge and Sam Joy, group account director Julian Bell, account director Ella Ward, photographer Andreas Smetana, with retouching done at Electric Art, account managers Renuka Rajadurai and Claire Minns.