adidas Christmas holiday campaign “Ebenezer You” brings together Snoop Lion (Snoop Dogg’s new stage name) and the artwork of JJ Sedelmaier, offering viewers the chance to find and share their own Holiday Spirit. The campaign is centered on “The Cautionary Tale of Ebenezer Scoop”, inspired by Charles Dickens’ character Ebenezer Scrooge. Viewers are invited to use a Facebook app, Adidas Ebenezer You, to test their own story and do something about sharing the holiday spirit.
The film features global music heavyweight Snoop Lion alongside skateboard OG Mark Gonzales, escorting viewers into the illustrated world of legendary Beavis & Butthead artist JJ Sedelmaier. ‘The Cautionary Tale of Ebenezer Snoop’ follows the path of the classic English Holiday story ‘A Christmas Carol’ by Charles Dickens, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora). The film also features global adidas stars Jeremy Scott, Dani Alves, Joe Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and many more. As the film ends, you return to Facebook to create your own Ebenezer Snoop story. Click on the image below to play the video in YouTube (HD)
The Ebenezer You Facebook application takes you on a personalised journey of what could become if you don’t change your ways. Snoop might not be the only Ebenezer! adidas creates your uniquely tailored Ebenezer film by aggregating your user data around Facebook activities such as commenting and event responses. At the end of your journey adidas offers you the opportunity to redeem yourself by sending a greeting card featuring JJ Sedelmaier’s campaign illustrations to friends, spreading Christmas adidas discounts and cheer to all.
The Ebenezer You campaign was developed at Sid Lee Montreal by creative director Sid Lee, producer Jimmy Lee.