The Browser You Still Loved To Hate

Microsoft has released new material in “The Browser Your Loved to Hate”, an integrated advertising campaign designed to get critics to take a look at Internet Explorer 10. Centred on, the campaign ties together entertainment, information and testimonials. Eugene, who comes across as a diehard cynic, is gradually won over by Microsoft’s persistence. Maybe. What swings Eugene is the new Karaoke web standard, featured on the site,, designed specifically for the campaign.

The Browser you love to hate

Click on the image below to play the Do You Know This video.

Click on the image below to play the Karaoke Web Standard video.

The first video, focused on IE9, featured a nerd in therapy over his hate of Internet Explorer. Click on the image below to play the first Browser Your Loved to Hate video.

Filed under: Commercials, Interactive, Microsoft