Microsoft has released new material in “The Browser Your Loved to Hate”, an integrated advertising campaign designed to get critics to take a look at Internet Explorer 10. Centred on browseryoulovedtohate.com, the campaign ties together entertainment, information and testimonials. Eugene, who comes across as a diehard cynic, is gradually won over by Microsoft’s persistence. Maybe. What swings Eugene is the new Karaoke web standard, featured on the site, karaokewebstandard.org, designed specifically for the campaign.
Click on the image below to play the Do You Know This video in YouTube (HD)
Click on the image below to play the Karaoke Web Standard video in YouTube (HD)
The first video, focused on IE9, featured a nerd in therapy over his hate of Internet Explorer. Click on the image below to play the first Browser Your Loved to Hate video in YouTube (HD)