Pushing the boundaries on how technology and creative ideas can work together, Clemenger BBDO Sydney has launched, ‘Telekinize The Rainbow’, an interactive, multi-user experience for iconic confectionary brand, Skittles, which gives individuals the ability to move actual Skittles with their mind. ‘Telekinize The Rainbow’ will live entirely on Facebook, skittles-telekinize.com.au, and will be live for one week only to Australian and New Zealand audiences.
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Says Paul Nagy, Executive Creative Director from Clemenger BBDO Sydney: ‘Until now, telekinesis has only ever existed in science fiction movies. By adding a heap of Skittles awesomeness to some new state-of-the-art technology, some of which we developed ourselves, we’re enabling people to move Skittles in a way they’ve never been able to before.
The Telekinize The Rainbow campaign was developed at Clemenger BBDO Sydney by executive creative director Paul Nagy, creative director James Theophane, creative team Ben Clare and Luke Hawkins, agency producer Dave Flanagan, account management team Emily Perrett, Anna Walters, Jacqueline Nunns, lead Flash programmer John Knutsson and web engineer Ben Cai.