Target‘s cross promotion of Missoni fashionwear during New York Fashion Week 2011, Little Marina, has won Best of Show at the One Show Awards. The campaign featured Marina, a 25-foot animated doll, who travelled to New York City and other cities in the USA, journaling her appreciation of fashion as she went on allthewayuphere.tumblr.com and @marinawithstyle.
Click on the image below to play the video in YouTube (HD)
The Little Marina campaign was developed at Mother New York.
The puppet was designed at Studio ADI.