Target Doll Little Marina

Target‘s cross promotion of Missoni fashionwear during New York Fashion Week 2011, Little Marina, has won Best of Show at the One Show Awards. The campaign featured Marina, a 25-foot animated doll, who travelled to New York City and other cities in the USA, journaling her appreciation of fashion as she went on allthewayuphere.tumblr.com and @marinawithstyle.

Little Marina in Target Missoni campaign


Click on the image below to play the video in YouTube (HD)

Little Marina in Target Missoni campaign

Little Marina in Target Missoni campaign

Little Marina in Target Missoni campaign

Little Marina Tumblr blog All The Way Up Here in Target Missoni campaign

Credits

The Little Marina campaign was developed at Mother New York.

The puppet was designed at Studio ADI.

Filed under: Ambient, Interactive, Target

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