Target Color Changes Everything
Target celebrates the arrival of spring in North America with “Color Changes Everything”, a commercial featuring a colorful, energetic group of characters who arrive in a bright, bold hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs. Target transforms the season with colorful apparel, accessories, beauty and home products. Music is French folk song “Alouette”, sung by Delta Rhythm Boys in 1958.
The Color Changes Everything campaign was developed at Wieden+Kennedy New York by executive creative directors Susan Hoffman and Mark Fitzloff, creative directors Ben Hughes and Julia Leach, copywriters Julia Leach and Andrew Jasperson, art director Mathieu Zarbatany, head of content production Gary Krieg, executive producer Temma Shoaf, producer Alison Hill, product producer Jen Hundis, director of business affairs Sara Jagielski.
Editor was Jeff Buchanan at Final Cut with producer Viet-An Nguyen, executive producer Lauren Bieiweiss and assistant editor Betty Jo Moore.
Visual effects were produced at The Mill, New York, by lead Flame artist/VFX supervisor Iwan Zwarts, VFX supervisor Adrian Hurley, Flame artists Keith Sullivan, Melissa Graff, Jeff Robins, CG artists Boris Ustaev, Naotaka Minami, and producer Charlotte Arnold.
Colorist was Tim Masick at Company 3.
Sound was produced at Heard City by mixer/sound designer Philip Loeb and producer Gloria Pitagorsky.