UNICEF Tap Project is gearing up for World Water Week, March 19-25, with an integrated advertising campaign focused on restaurant visitors and volunteers. “The Power of a Glass”, a television commercial, introduces viewers to the impact a glass of water can make to the lives of children in needy countries. Just $1 raised through the UNICEF Tap Project can provide a child with safe water for 40 days. A print, video and online campaign, featuring WWII propaganda-style illustration by Tavis Coburn, calls for volunteers to take a stand by sitting down, make a reservation to save the world, save lives while saving room for dessert, serve tap water to serve the greater good. The campaign calls for volunteers to sign up at tapproject.org.
Click on the image below to play the Power of a Glass video in YouTube (HD)
Click on the image below to play the Volunteer 2012 video in YouTube (HD)
The Power of a Glass campaign was developed at Droga5, New York, by creative chairman David Droga, executive creative directors Ted Royer and Nik Studzinski, copywriters Graham Douglas and Michelle Hirschberg, art directors Micky Coyne and Ben Wolan, Head of Integrated Production Sally-Ann Dale, executive producer Scott Chinn, associate producer TJ Ryan
Post production was done at Rock Paper Scissors by editor Carlos Arias, executive producer Helena Lee and Flame operator Edward Reina.
Illustration is by Tavis Coburn.