TalkTalk are building up to the launch of their new TV service by reinforcing their continued ambition to save the families of Britain money on their phone, broadband and now on their TV. Following on from last year’s multi award-winning Homes within Homes ad, the 60″ Brand TV spot is set in a model village of Britain and continues the theme of A Brighter Home for Everyone. A model village represents Britain itself, with all the various characters finishing a hard day’s work and rushing off home to snuggle up with their loved ones in front of the box, on their laptop or calling friends and family. Set against “Annie’s Song” by John Denver, the film celebrates the role that all TalkTalk services now play in their customers’ lives.
Click on the image below to play the Model Britain video in YouTube (HD)
The Model Britain ad was developed at CHI & Partners by executive creative director Jon Burley, creative team Monty Verdi and Micky Tudor, planners Sarah Clark and Sarah Mason, producer Rosie Evatt, account director Charmaine Murray and Rob Crilley, working with Talk Talk marketing team Olivia Streatfeild and Zoe Vafadari. Media was handled at M/Six by media planner Marc Caulfield.
Audio post production was done at 750mph by sound engineer Sam Ashwell. Music is “Annie’s Song”, sung by John Denver.