T-Mobile is running a Jubilee version of “What Britain Loves”, the commercial launched in February. The first TV advert connected the teleco’s unlimited free text deal with the weird and wonderful cultural quirks loved by the British. The second, launched in June, brings out a new set of cultural memes in the setting of the Buckingham Palace balcony, just in time for Queen Elizabeth’s Diamond Jubilee celebrations.
Opening up with a group of grannies walking down the road in a quaint English village, the What Britain Loves commercial features many of the things that British people love, from marching bands to music festivals as well as a cameo of internet sensation Fenton. Click on the image below to play the What Britain Loves video in YouTube (HD)
The Jubilee advert begins with a voice over from comedian Harry Hill. The Jubilee celebrations introduce a choir, with streakers, jockeys and puppet duo Sooty and Sweep joining in. They all make way on the balcony for Pineapple Dance Studio star Louie Spence, while Bargain Hunt presenter David Dickinson flies overhead in his own budget airline plane. One trails a banner celebrating the T-Mobile prepay plan – ‘unlimited free texts forever’. The clip finishes with the crowd texting on their mobiles. Click on the image below to play the Jubilee video in YouTube (HD)
The What Britain Loves campaign was developed at Saatchi & Saatchi London by executive creative directors Paul Silburn, Kate Stanners, copywriter Dan Warner, art director Andy Vasey, agency producer James Faupel.
Filming for the February spot was shot by Traktor via Partizan, London. Editor was Rick Russell at Final Cut. Visual effects were produced at Moving Picture Company, London, by VFX producer Chris Allen, VFX supervisors Kamen Markov, VFX team Jama Djurabaev, Dave Givens, Ryan Hadfield, Kamen Markov, Richard McKeand, Mike Simons, Matthew Unwin, Byron Woofinden and colorist Jean Clement Soret.