Swiss Life Turns in a Sentence

Swiss Life has flexible life insurance. Customers don’t always have to pay the same premium. If they stop working, they can suspend payments. Spillman/Felser/Leo Burnett developed at print advertising campaign using “reversed sentences” that reflect life’s twists & turns. The campaign won Gold at the Epica Awards and Silver Press Lions at Cannes International Advertising Festival.

Swiss Life My Everything

Swiss Life My Everything

Swiss Life Children

Swiss Life Working With You

Swiss Life Only Woman

Swiss Life My Everything


The Swiss Life Turns campaign was developed at Spillman/Felser/Leo Burnett, Zürich, by executive creative director Peter Brönnimann, copywriters Thomas Schöb and Simon Smit, art directors Reto Clement and Daniele Barbiero.