Swiss Life has flexible life insurance. Customers don’t always have to pay the same premium. If they stop working, they can suspend payments. Spillman/Felser/Leo Burnett developed at print advertising campaign using “reversed sentences” that reflect life’s twists & turns. The campaign won Gold at the Epica Awards and Silver Press Lions at Cannes International Advertising Festival.
The campaign was developed at Spillman/Felser/Leo Burnett, Zürich, by executive creative director Peter Brönnimann, copywriters Thomas Schöb and Simon Smit, art directors Reto Clement and Daniele Barbiero.