Swedish Post this year ran “Postens Julklappsmemory” (Parcel Memory), a digital version of the classic memory game, as part of its promotion of Christmas parcel postage. The game was played out live on December 2 on julklappsmemory.se (parcelmemory.com) connecting players to a 240 square metre warehouse, complete with 400 Christmas presents in green boxes. If you find two parcels with the same content you could win them both and send them to two different friends. Two of the 400 parcels were Jokers. When a player turned over a joker the game was paused and all the parcels on the field were shuffled around.
Click on the image below to play the Parcel Memory video in YouTube (HD)
The Parcel Memory campaign was developed at Akestam Holst, Stockholm, by executive creative director Andreas Ullenius, art director Lars Holthe, copywriter Joakim Labraaten, assistant art director Felicia Lodin, producer Johan Eklund, planner Patrik Karlsson.