Suzuki Sled Moving on Up
Suzuki is running “Sled”, a Super Bowl commercial featuring an Innuit driver who’s traded his sled in for a Kizashi. The Suzuki Sled ad opens on an Inuit man cruising through majestic arctic terrain in a new Kizashi with his sled dogs along for the ride, listening to the 50 Cent track Moving On Up. As he arrives back home his wife waits outside the igloo with a “Please explain” line.
The pre-game version features the Ben Kahle track, “Still Jumpin”..
Suzuki Sled Credits
The Suzuki Sled ad was developed at Siltanen & Partners, Los Angeles, by chief creative officer Rob Siltanen, creative director Joe Hemp, group account director Doug Ryan, management supervisor Wendy Nicolle, director of product and marketing planning John Morel, broadcast producer Anne Kurtzman, project manager Denisse Rios and business affairs manager Miiko Martin.
Filming was shot by director Jim Zoolalian via Boxer Films, Los Angeles, with executive producer Beth George, head of production John Quinn, and editor Ian Arthur, post production supervisor Ben Guzman
Filming was shot in one day at Canada’s frozen Spray Lake, near Canmore, Alberta and stars two actors from small Inuit villages in Alaska.