Suzuki is running a television advertising campaign in the UK centred around the concept, “Have to Have It”, following on from research showing that over half the people who test drive a Suzuki buy a Suzuki. “The Never Ending Drive” and a range of ITV movies sponsorship idents show customers who are so happy with their first experience of the new car that they won’t let go. See more on the campaign on the Suzuki UK Facebook page.
Click on the image below to play the Never Ending Test Drive video in YouTube (HD)
Click on the image below to play the Making of the Never Ending Ad in YouTube (HD)
Click on the image below to play the ITV Idents video in YouTube (HD)
The Never Ending Test Drive campaign was developed at The Red Brick Road by creatives Matt Davis and Richard Megson, Mark Slack and Gemma Phillips, business director Sophie Edwards, account manager Richard Williams, agency planner Paul Hackett, agency producer Charles Crisp, working with Suzuki national communications manager Rebecca Morrison
Filming was shot by director Andy McLeod (main film) and Austen Humphries (idents) via Rattling Stick with producer Kirsty Dye, director of photography Stuart Graham, editor Saam Hodivala. Post production was done at Big Buoy.
Music, “Tomorrow will be like today” was produced by Money Mark (Mark Ramos-Nishita). Sound was produced at Wave Studios by Parv Thind.
Media was handled at 7 Stars by media planner Nick Maddison.