Surfrider Fishing Photos

Surfrider Foundation Europe promoted its 2012 Ocean Initatives beach cleanup campaign with a series of posters using the fishing photo genre. “Be Proud”. The Boot, The Shoe, The Bottle and The Couch, printed in eight languages, won a Gold Press Lion at 2012 Cannes International Festival of Creativity.


The Fishing Photo campaign was developed at Y&R Paris by creative directors Jorge Carreno and Robin De Lestrade, copywriters Ugo Fossa and Eric Lavenac, art director Guillaume Auboyneau, photographer Ilario Magali, art buyer Sylvie Reveillard, retoucher Christophe Huet, account supervisors Clement Chovin, Aure Tessandier, Sandrine Delabre, working with Surfrider executive director Stephane Latxague, publication editor Johanna Borenstein and communication director Gabriel Gelin, and casting director Olivier Duperrin.