Steinlager We Believe in Rugby

Steinlager‘s Believe campaign, developed at DDB New Zealand, has won Best of Show for Promo Lotus category at Adfest 2012. The campaign was launched in the lead up to the Rugby World Cup held in New Zealand in 2011. Steinlager released a limited run of the White can, first introduced in 1981 and discontinued in 1992, to build historic connection with the first Rugby World Cup held in 1987.

Steinlager We Believe

As an unconditional supporter, Steinlager has been through the same highs and lows as the fans for the last 25 years. While we’ve had that one magic moment, it’s been a long time between drinks since we’ve tasted glory. This spot tells the story of a man and his can, and the journey we’ve all been through to get to this moment. Click on the image below to play the We Believe video.

Click on the image below to play the We Believed video.

Steinlager We Believe - We're Just as Thirsty As You
Steinlager We Believe - Taste The Glory
Steinlager We Believe - Everyone Loves A Comeback

Steinlager We Believe Credits

The Believe campaign was developed at DDB New Zealand by group executive creative director Toby Talbot, creative director/art director Regan Grafton, head of copy Paul Hankinson, art director Damian Galvin, copywriter Rory McKechnie, head of television Judy Thompson, agency producer Tania Jeram, managing partner Scott Wallace and account manager Jonathan Rea, working with Lion beer marketing and sponsorship director Danny Phillips, marketing manager Todd Gordon, brand manager Kate Fisken and sponsorship manager Brent Robinson.

Filming was shot by director Adam Stevens via Robber’s Dog with producer Mark Foster, director of photography Ginny Loane, makeup design and prosthetics artist Andrew Beattie, offline editor Paul Maxwell. Colorist was Pete Ritchie at Toybox. Online editor was Stefan Coory at Blockhead. Sound was designed by Jon Cooper at The Coopers of Franklin Road. Music was composed by Peter van der Fluit at Liquid Studios.