State Insurance Break My Stride

State insurance in New Zealand is running a new brand campaign focusing on State’s customers. Matthew Wilder’s 1980s hit “Break My Stride” is rewritten to show just how confident State customers can be, even in the face of adversity, because they’ve got State insurance to get them back up and running. The 90 second commercial, filmed in one take, is supplemented by a radio commercial of the same length.

State Insurance Break My Stride

Click on the image below to play the Break My Stride video in YouTube


The Break My Stride ad was developed at Colenso BBDO, Auckland, by managing director Nick Garrett, planning director Andy McLeish, creative chairman Nick Worthington, deputy creative director Mick Stalker, senior art director Jae Morrison, agency executive producer Jen Storey, senior account manager Angela Vance, account director Helen Fitzsimmons, working with IAG head of marketing and communications Michael Pryor, marketing and communications manager Merran Anderson, and marketing portfolio manager Emma Luxford.

Filming was shot by director Nathan Price via Ruskin, Auckland, with producer Claris Harvey, and director of photography Ginny Loane, stunt coordinator Mark Harris, choreographer Alex Duncan, and online editor Leoni Willis.

Editor was Tim Mauger at Toybox. Special effects were by Jason Durey. Graphics were produced at The Craft Shop.

Sound was designed at Franklin Rd by sound designer Jon Cooper and music director Mahuia Bridgman-Cooper, producer Jonathan Hughes.

  • Melissa Ballard

    This ad is so annoying when it comes on TV, but I cant help but sing along to it.

  • Al

    This is the worst ad on TV and Radio, and they spam it every time there are advertisements. It isn’t creative, it isn’t funny, It’s terrible. Please State, stop it!!!! I for one wont support your company with my insurance with sh!ty ads like that.

  • Caitlin

    Omg WHERE IS THIS FILMED. I really want to know I think it’s in my neighbourhood!

  • derek

    Just wondering where the state ad is filmed. Break my stride one

  • Ash

    Can someone tell me who the guy is who crawls out of the car.
    This ad aint the best but it sure is catchy. Don’t be angry, be happy. hahaha

  • Steve

    This ad is a total cringefest! catchy song sure! but the car on fire and the stupid walking and singing down the road shit. Seriously State!! you paid people to come up with this crap! money to burn from all our premiums huh?

  • Margaret Johnson

    AND still noone answers, WHERE WAS THE AD FILMED, Sonefields???

  • monica

    this ad is so inappropriate..and insensitive. hate it

  • Nick

    I switch to other radio or tv channels whenever this ad comes on. It’s that unbearable.