State insurance in New Zealand is running a new brand campaign focusing on State’s customers. Matthew Wilder’s 1980s hit “Break My Stride” is rewritten to show just how confident State customers can be, even in the face of adversity, because they’ve got State insurance to get them back up and running. The 90 second commercial, filmed in one take, is supplemented by a radio commercial of the same length.
Click on the image below to play the Break My Stride video in YouTube (HD)
The Break My Stride ad was developed at Colenso BBDO, Auckland, by managing director Nick Garrett, planning director Andy McLeish, creative chairman Nick Worthington, deputy creative director Mick Stalker, senior art director Jae Morrison, agency executive producer Jen Storey, senior account manager Angela Vance, account director Helen Fitzsimmons, working with IAG head of marketing and communications Michael Pryor, marketing and communications manager Merran Anderson, and marketing portfolio manager Emma Luxford.
Filming was shot by director Nathan Price via Ruskin, Auckland, with producer Claris Harvey, and director of photography Ginny Loane, stunt coordinator Mark Harris, choreographer Alex Duncan, and online editor Leoni Willis.
Sound was designed at Franklin Rd by sound designer Jon Cooper and music director Mahuia Bridgman-Cooper, producer Jonathan Hughes.