Sprint Girl

Sprint has “Girl”, a television commercial promoting the Truly Unlimited data plan and The Galaxy SIII Unlimited Edition. The spot features Lotte, a young girl in the Netherlands whose father Frans Hofmeester filmed her chatting, laughing and growing up from the time she was born to adolescence. This time-lapse video is easily shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.

Sprint Girl


Click on the image below to play the Sprint Girl video in YouTube (HD)

Frans Hofmeester filmed his daughter Lotte every week, from birth up until she turned 12 years old. He then made this time lapse edit in FCP. Click on the image below to play the video in YouTube (HD)

Credits

The Sprint Girl ad was developed at Team Sprint (Leo Burnett and Digitas) by executive creative director Michael Boychuk, creative directors Vince Cook, Colin Selikow, Lawrence Lee, executive producer Nicky Furno, producer Jane Krull.

Director was Ben Conrad via Logan. Editor was Jan Maitland at Utopic.

Music is “All my days” by Alexi Murdoch.

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Location USA USA

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