SPIT Fixing Strong As

Spit is a company focused on fixing components into steel and concrete. The company is running a print advertising campaign in which a gorilla, Mexican wrestlers and a Sumo wrestler demonstrate the strength of Spit’s products.

SPIT Gorilla print ad

SPIT Wrestlers print ad

SPIT Sumo print ad


The Strong campaign was developed at Euro RSCG 360, Paris, by creative directors Hugues Pinguet and Stephane Morel, art director Quentin Delachaux, copywriter Stéphane Le Frapper, retouchers Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus, art buyer Isabelle Baud, account supervisor Arnaud Thizy, using images from Getty and Corbis.

Filed under: Print

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