Specialized 2013 Covers

Specialized Bicycles commissioned photographer Jens Boldt to shoot the 2013 catalog covers for Road, Mountain, Women, and Fitness bicycles. The hands of each portrait subject are painted to form the famous Specialized trademark “S”. The style of this campaign is a dark and stylish turn from everyday cycling catalog photography.

Specialized Women

Specialized Road

Specialized Mountain

Specialized Fitness


The Specialized 2013 covers were commissioned by Specialized chief brand officer Frank Aldorf with global marketing manager Erick Marcheschi with photography by Jens Boldt retouched by Florian Reckert.

Filed under: Photography, Print, Specialized