Sony XBA with Midnight Juggernauts
Sony has partnered with Melbourne band Midnight Juggerauts to help promote their new top-of-the-line headphones – Sony XBAs. In support, they’ve launched a microsite featuring a 3 minute clip by the band, documenting the remixing of one of their favourite tracks. Sony’s range of in-ear Balanced Armature Headphones let you experience music as it was meant to be heard, using up to four tiny sound producing drivers, including a tweeter, woofer and even superwoofer in each headphone. Midnight Juggernauts and their sound engineer Byron Scullin remixed their 2009 track, “This New Technology” to demonstrate the headphone’s hi-fi quality. People can download the new track for free from the Sony XBA site and use it to trial the sound difference on XBA headphones.