Sony Australia and Sony Mobile Communications have collaborated in a new campaign highlighting the release of their best ever TVs and smartphones. The joint campaign illustrates the importance of how, where and when people like to be entertained. Australian actor Richard Roxburgh provides the voiceover for a commercial aimed at digital entertainment junkies, people passionate about entertainment, whether it’s a TV show, movie, music or a video game. Increasingly reports show they’re also using multiple devices to experience and share their entertainment.
Click on the image below to play the Sony Tale of Two Screens video in YouTube (HD)
Demonstrating the entertainment breadth of the Sony group, the new campaign also features content from other Sony divisions, with Men In Black, The Amazing Spider-Man and The Vow from Sony Pictures and Gran Turismo 5 from Sony Computer Entertainment appearing on screens. Sony is rolling the campaign out on blockbuster TV programming, new release films at the cinema and in-mall digital media.
Sony will extend the ‘for lovers of entertainment’ concept into social media, with Sony Australia Facebook and Sony Mobile Facebook communities encouraged to identify which Entertainment Obsessive Type they are.
The Tale of Two Screens campaign was developed at Euro RSCG Australia, Sydney, by executive creative director Steve Coll, creatives Ben Pearce and Lucas Jatoba, group account director Catherine Harris, head of TV Monique Pardavi.
Media was handled at OMG Creative. Strategy was handled at Naked Communications. Social media was handled by We Are Social. Public relations were handled by Hausmann Communications. Retail work was done at Media Merchants.