Sony Playstation PSP for Young Patients

Sony‘s print advertising campaign, “Wound” and “Injection”, promoting the PSP (Playstation Portable), shows young boys so focused on using the device they become oblivious to the discomforts of medical treatment.

Sony Playstation PSP Wound

Sony Playstation PSP Injection


The Playstation Patients campaign was developed at TBWA\Espana, Madrid, by creative directors Juan Sánchez and Guillermo Ginés, creative director/copywriter Vicente Rodríguez, art director Fran López, photographer Jesús Alonso, graphic designer Fran López and typographer Fran López.