Mars is building up brand awareness for Halloween with “Horseless Headsman”, a television commercial promoting Snickers. When he’s hungry in Halloween, the Headless Horseman becomes the Horseless Headsman. You’re not you when you’re hungry. The Horseless Headsman follows on from the Halloween-themed Grocery Story Lady ad from 2010.
Click on the image below to play the Snickers Horseless Headsman video in YouTube (HD)
Click on the image below to play the extended version video in YouTube (HD)
The Horseless Headsman ad was developed at BBDO New York by chief creative officer David Lubars, senior creative director/art director Gianfranco Arena, senior creative director/copywriter Peter Kain, associate creative director/copywriter Alex Taylor, associate creative director/art director Jason Stefanik, executive producer Amy Wertheimer, music producer Melissa Chester.