Sky is promoting Sky Movies with a commercial featuring a nostalgic Kate Winslet and the voice of Michael Gambon. Kate Winslet appears in the Electricity Showrooms in Shoreditch which have been dressed to look like a video store. She remembers trips to the video store as a child, and suggests that the new Sky Store is like having your very own movie store at home with over 1000 movies for all Sky TV customers to rent instantly and easily through your Sky+HD box.
Click on the image below to play the Kate Winslet Sky Store video in YouTube (HD)
At the same time as TV, press, outdoor and digital work that focuses purely on Sky Store movie rentals, nationwide radio promotions will reinforce the benefits of Sky Movies as a whole, helping customers and prospects to understand that there are two ways to enjoy movies with Sky – pay as you go rentals through the Sky Store, or unlimited access to hundreds more movies when you subscribe to the Movies Pack.
The Sky Store campaign was developed at WCRS, London, by copywriter Steve Hawthorne, art director Katy Hopkins, agency producer Jack Bayley, working with BSKYB creative director Barry Skolnick and head of Sky Movies Marketing Anna Perkins.