The latest Skittles Taste The Rainbow TV commercial, “Treadmill”, mystifies the science of exercise physiology. The spot features an elderly man literally sweating Skittles while jogging on an office gym treadmill, astounding a growing group of gawking coworkers. Working for the Man is even worse when he’s eating all your Skittles. Sweat the Rainbow. Taste the Rainbow.®
Click on the image below to play the Skittles Treadmill video in YouTube (HD)
The Skittles Treadmill spot was developed at DDB Chicago by chief creative officer Ewan Paterson, executive creative director Mark Gross, creative director/copywriter Bart Culberson, creative director/art director Brad Morgan, executive producer Will St. Clair, assistant producer Jamie Gallant, production manager Scott Terry, working with Skittles Confections senior marketing director John Starkey, senior marketing manager Flip Block and associate marketing managers Emily Strobel and Erica Rosskamm.
Editor was Carlos Lowenstein at Whitehouse Post with executive producer Dan Bryant and producer Dawn Gruzowski.
Post FX and finishing was done at Filmworkers Club by VFX director/Flame artist Rob Churchill, colorist Fred Keller, VFX executive producer Lisa Long.
Audio post production was done at GuN by mixer Nick Papaleo and audio post coordinator Brian Heath.