Serta Mattress Heist

Serta is running “Mattress Heist”, a television commercial in which master burglar sheep infiltrate a top-secret mattress research facility. In the past, the iconic Counting sheep have been placed in everyday situations and interacted with actual people. Now, in Mattress Heist, they’re breaking into the Serta research facility under cover of darkness to eliminate their competition, the Serta Perfect Sleeper mattress.

Serta Mattress Heist sheep

Click on the image below to play the Serta Mattress Heist video

Mattress Heist Credits

The Mattress Heist campaign was developed at Doner, Southfield, Michigan, by creative directors Ken Spera and Mike Brooks, producer Alexander Page Wendy, VP brand leader DeWindt, brand leader production Melissa Zelinsk, working with Serta SVP marketing Andrew Gross, director integrated marketing Kelly Ellis, manager creative services Matt Whitmer, research and development team Steve Klancnik, Rod Jenkins, Leo Kapetanovic and Rich Parker.

Animation was produced at Aardman Animation, Bristol, by director Peter Peake, senior producer Jason Fletcher-Bartholomew, technical director Martin Blunden and production coordinator Maggie O’Connor. Live production was produced at Story by executive producer Mark Androw, producer Rick Rosemeyer and head of production Mary Langenfeld.

Music and sound were produced at Nylon Studios by sound designer Dave Robertson, composer Johnny Green and executive producer Mark Beckhaus.

Filed under: Commercials, Serta

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