Beauty specialty retailer Sephora partnered with Pantone LLC to present the SEPHORA + PANTONE UNIVERSE beauty collection, featuring the 2012 Color of the Year PANTONE® 17-1463 Tangerine Tango. To celebrate the launch, Sephora envisioned a mobile pop-up shop shaped as the iconic PANTONE Color Guide for clients to experience the assortment of makeup and accessories in the iconic color. To bring their vision to life, Sephora commissioned Neverstop to create the unexpected retail environment in Manhattan and Los Angeles in April 2012.
Designed and executed by Neverstop, the aluminum skin structure, which stands 23 feet tall by 43 feet long, was equipped with a fully functioning mechanized door that fans out, featuring the Color of the Year and harmonized tones, just like the iconic PANTONE Color Guide. The interior boasts sleek, minimalist fixtures showcasing the SEPHORA + PANTONE UNIVERSE Color of the Year products, designed with ease of makeup application in mind. The southern exterior wall (if facing the front of the structure) hosts a digital screen featuring real-time feeds via #sephorapantone.
The Sephora Pantone Never Stop campaign was developed at Neverstop by chief creative director Nasir Rasheed, project leader William Quinby, creative team Kia Karimi, Casey Conway, Melenie Yap and Dawn Dorhmann, photographer Kyle Johnson.