SEAT Apocalypse Getaway Car
SEAT Switzerland used the Mayan Doomsday meme to promote the new SEAT Leon FR as the newest getaway car in the car. On Tuesday December 18th 2012 SEAT placed a red SEAT Leon FR in an emergency survival box, at the Winterthur main station in Switzerland. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates were invited to sign up for the car at seat.ch/maya until 20th December 2012 at 12:12 on seat.ch/maya. Ivana Marajovic, the winner of the car, was able to keep the car should the world effectively end. Otherwise she has the car through to December 28th 2012.
Click on the image below to play the Winterthur installation video in YouTube
This survival campaign was developed at Saatchi & Saatchi Switzerland, Geneva.