Schöffel, the German clothing brand, has won Gold for Print at the 2012 Epica Awards for “Campaign with a View”. Five print ads contrast the perspective found in the remote outdoors with that experienced in urban business and home environments. The campaign is aimed at people who are losing their sense of perspective in the drive to be bigger, better, more successful and more self-optimized. Traditional German outdoor wear from Schöffel, “Getaway Clothing”, offers the chance to get away from it all and find a clearer perspective on life.
Right now in a fitness studio a man is watching himself in the mirror running on the spot and sweating.
In an open plan office a man has noticed the constant noise of the air conditioning just because it went off.
At this moment a Key Account Manager is sitting in a new car enjoying the five centimetres extra leg room.
In a temperature controlled conference room a meeting about Workload Efficiency Management is just starting.
In a designer kitchen a woman is preparing herself a protein drink. With no fat. No sugar. And no salt.
Credits
The Campaign with a View was developed at Ogilvy Germany by chief creative officer Stephan Vogel, creative directors Helmut Meyer, Nico Ammann, Lothar Mueller, copywriters Lothar Mueller, Martin Gillan, art directors Nico Ammann, Till Schaffarczyk, photographer Uli Wiesmeier, creative planners Thomas Strerath, Larissa Pohl, Magnus Höltke, account managers Christian von Dewall, Sarah Nawroth, working with Schöffel head of marketing Corinna Umbach.
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